Despite being in a wheelchair since the age of two, she grew up refusing to let her disability get in the way, having from an early age a determination to one day work in the creative world. “I’d much rather be known as a ‘role-model’ – standing up for people with disabilities, who don’t often see themselves represented in the beauty industry.”. I have a community around me that motivates and encourages me to tackle my insecurities head on. Having a huge brand feature me alongside so many other beautifully diverse models helps to normalise disabled people within the industry, which really does have a ripple effect on the rest of the world.”. Despite her sudden fame on social media – which has led to Tess being the face of numerous skin and makeup campaigns – she remains down to earth. As for future projects, Tess is working with other brand campaigns in a bid to raise awareness of body positivity – something she believes strongly in, now more than ever. The boys are back and Chris is testing out the hybrid Sian, Masks and social distancing 'could last years'1, PM hails record-breaking day with 844,285 jabs2, Miami imposes curfew over spring break 'chaos'3, Protesters clash with police at Bristol demo4, Diversity review under way at Buckingham Palace5, Minister refuses to rule out holiday ban extension6, Fireball meteor behind 'sonic boom' noise8, Shortage of bouncers could stop clubs reopening9, Young couple's house swept away near Sydney10, The crisis facing young men. I never thought I would have the confidence to post photos, let alone videos. The Strictly Come Dancing host showcased her enviable figure in … New Measures in Place to Support People With Gambling Addiction, Panorama Documentary Highlights the Impact of Suicide Forums, Buy in
Tess Daly took to Instagram on Sunday to share a rare bikini snap of herself on holiday in the Maldives.. Our guest today is Tess Daly, a 32-year old make-up and fashion influencer, who suffers a rare genetic condition and now uses a wheelchair. directly, so that they may assist you straight away: We’re on a mission to create a healthier, happier, more sustainable society. | Why is that girl in the wheelchair wearing no clothes? Words of advice from 32-year-old disabled influencer Tess Daly from Sheffield, who uses her 200,000-plus followers on Instagram to promote her beauty tutorials and advertise beauty brands. provide informative, inspiring and topical stories about mental health and wellbeing. We all have mental health and some of us will experience mental illness – but that doesn’t Up until this point, posting pictures of my makeup had just been a hobby. Around 14.1 million people in the UK have some sort of disability, and with those sorts of numbers comes serious spending power. Tess was born with spinal muscular atrophy – a neuromuscular disorder that means she has never been able to walk. Five elite sports women and their non-sporting careers. This was the main driver behind Martyn launching Purple Goat. But Tess says: “The effort is worth it as, to me, makeup is freedom. By this, she means the online trolls who regularly post nasty comments about her appearance. She’s the beauty influencer with the brightest palette, but Tess Daly’s account is also a space of positivity and conversation, and now the platform where she shares her journey as the UK’s first person to have the latest treatment for spinal muscular atrophy. It makes good business sense to expand your market.". Purple Goat has worked with more than 75 influencers so far, but Martyn is keen to point out that they're not a talent agency with people on their books. and their audience, can help brands construct the most effective campaigns in a socially conscious way.". “I used to be stared at a lot, and feel so unconfident – but I’m in a wheelchair, that’s nothing new really, is it? Caroline Casey is the founder of the Valuable 500, a worldwide initiative that encourages companies to push the needs of disabled people at board level. It's about supporting a positive image of the brand and their values, of which inclusivity should be central in this day and age," she says. 1. Inclusivity on the part of big brands shouldn't just be a tick box exercise, something they feel compelled to do to avoid criticism, she says. Doctors said Tess Daly would be wheelchair-bound for the rest of her life when she was 18 months old. “Every time I overcome one of these insecurity obstacles, I’m met by such love and kindness from my followers that any negativity pales into insignificance.”. It makes simple commercial sense. "Where brands were once afraid they might come across as tokenistic for having a disabled model or influencer as part of their marketing, there's a realisation now that disabled influencers really can influence. April 27 219k Followers, 1,770 Following, 1,793 Posts - See Instagram photos and videos from Tess Daly ♿️ (@tess.daly) iPlayerAC-12's next explosive inquiry is coming, 'I'm having a baby for my boss' iPlayer'I'm having a baby for my boss'. "You have to work hard on being your true self, and believe in the brands you promote." … Laura says they've seen a huge rise in brands keen to use disabled influencers to reach different markets. Last year London-based luxury shoe brand Kurt Geiger started working with Northern Irish amputee model and influencer Bernadette Hagans. Tess Daly Age. It's a view shared by Laura Johnson, the co-founder of Zebedee Management, an agency that represents disabled models and influencers. It wasn't as easy as people may think, she says. Tess is one of a growing number of disabled influencers who work with Martyn Sibley and his digital marketing agency Purple Goat, which he launched at the beginning of lockdown last year. In fact, it’s only through using a robotic arm that the disabled beauty blogger has been able to fine-tune her online makeup posts and tutorials that have seen her amass more than 200,000 Instagram followers. iPlayerLet's make tonight a movie night! Growing up, I had never seen anybody like myself within either the beauty or fashion industry, and I wanted to help change this. iPlayer, Let's make tonight a movie night! "Brands have been fearful of getting disability wrong, but they're now fearful of being called out for doing nothing.". Please find editorial contacts in our contributor The presenter, 46, owns the stylish home with his wife Tess Daly, 51, and recently had a gym installed in their garden in a bid to keep fit during lockdown earlier this year. How did Tess Daly become famous? She also believes that things are changing and that big companies are realising that it makes commercial sense, not just to listen to disabled customers, but to actively seek them out. ... Kaitlyn is a beauty vlogger, Instagrammer and disability rights advocate. There isn’t much I can do ‘independently’, but my makeup is something I can call my own and feel proud of.”. By Johny CassidyBusiness reporter, BBC News, "You have to work hard on being your true self, and believe in the brands you promote.". She still cringes at the term "social influencer", but says that she wishes there were more people like her when she was growing up. According to disability charity Scope, the so-called "purple pound" is worth approximately £273bn every year. Tess Daly @tess.daly. But I always prided myself on looking good on the outside to make myself feel better inwardly.”. Applying makeup takes confidence, patience, and a steady hand – traits Tess Daly is the first to admit she doesn’t have in abundance. We spoke to Tess about her disability, the lack of representation of disabled people in the industry and how she has built up her confidence over the years. Pippa, who lives with myalgic encephalomyelitis (ME), also known as chronic fatigue syndrome, has also worked with Purple Goat doing social media campaigns for brands such as Tesco. The way I think about myself has changed so drastically from when I first started, it’s strange to me now that I had such negative feelings in the beginning.”. Up until last year, it was something she did as a sideline, but towards the end of 2020 she took the plunge to become a full-time influencer, and now works with an agent to manage her workload. "Brands can now see the opportunity for innovation as well as growth and talent for an $8 trillion (£5.7tn) market," she says, referring to the estimated spending power of disabled people globally. “I had my heart set on becoming a fashion designer. Ignoring them is single-handedly the most annoying thing you could possibly do to them.”. The company's chief executive, Neil Clifford, thinks that the rise in disabled influencers is down to the public's change of mood. Get in touch. Tess is currently fronting a body acceptance campaign for the Isle of Paradise’s launch of Get Body Posi – a free download written by Jules Von Hep, which is a global commitment to making body acceptance top of the beauty agenda. I’ve got one life and I intend to live it how I want, no matter what anybody else says, or how society thinks I should live it! “I’m still blown away every single day by how kind and supportive my followers are. Daly married Vernon Kay, DJ and TV presenter on 12 September 2003. Having a spokesperson that's living with a disability adds another layer of trust and credibility for the brand.". The agency manages Bernadette Hagans, who worked with Kurt Geiger, as well as Ellie Goldstein, the Essex model who was born with Down's syndrome, and whose picture last year became Gucci Beauty's most liked Instagram post. And yep, I got comments, I still do, all over good old Instagram! Over the next few days I intend to beef this page up with outfit and makeup posts with full product details, so if that kinda thing flicks your switch, then stay tuned! Celebs. "I believe by helping big businesses make more profit through including disabled consumers via disabled influencers, we'll get true inclusion quicker," he says. “I found ways to make things work, and I have always preferred to talk about the things I can do, rather than stuff I can’t do, as there’s no point thinking of negatives.”, When I suggest that Tess is an ‘influencer’, she’s quick to point out she’s not. "The boom in social media has given a voice to those who have previously been under-represented in the public eye and they are, quite rightly, demanding to be seen and heard," he says. Get happiful magazine delivered straight to your inbox. We want to
She’s the beauty influencer with the brightest palette, but Tess Daly’s account is also a space of positivity and conversation, and now the platform where she shares her journey as the UK’s first person to have the latest treatment for spinal muscular atrophy. With the use of what she nicknamed ‘the bionic arm’, Tess was able to teach herself to do certain things again, including her own makeup. Electric wheelchair-user Tess, who has spinal muscular atrophy (SMA), has worked… Read about our approach to external linking. It is still heavily believed that we don’t take pride in our appearance, therefore why should beauty products be aimed at a disabled audience? Up-to-date figures are hard to come by, but research from Lloyds Banking Group in 2016 showed that disabled people featured in just 0.06% of advertising. We’re on a mission to create a healthier, happier, more sustainable society. Had just been a hobby effective campaigns in a socially conscious way. `` next inquiry! 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