And the truck brand has been able to sell its products at an incredibly competitive price, more than US $ 4,600, with the help from PDD. Schmidt, at Vanderbilt, who specializes in security and privacy, says that Temus data and privacy practices arent out of the ordinary: The company collects lots of personal data about users and then deploys that data to sell ads. Theyre making delivery promises, and people arent getting their stuff when theyre supposed to be, Melanie McGovern, the director of public relations and social media for the BBB, tells TIME. Details you enter, like your birthday, photo, and social media profiles. This move alone would force companies like "Pinduoduo" to absorb shipping costs that would drive prices up to (Its free! The most downloaded free app on both the App Store and Google Play for much of the last two months wasnt TikTok, YouTube, or Instagram, but a shopping app that didnt exist just four months ago. By signing up, you agree to our privacy policy. Theres no traditional search bar, and theres no obvious way to dig out specific products. If youre using Pinduoduo, delete the app from your phone ASAP. 380 hours per month is about 12 hours per day, with no days off. Presently, the company promises to deliver products within 7-15 business days. The main reason is that the target of PDD is adults, so a group of people is not used to online shopping. On top of really cheap consumer goods, Temu boasts opportunities to earn credits through spin-the-wheel games or if you convince your friends to join. They have most of the heavy lifting done by the teams in China working crazy hours which equates to cheap plentiful labour. Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the Chinese tech industry. It offers free shipping with no minimum purchase and widespread 30 percent discounts, but Pinduoduo could be subsidizing early customers in a bid to gain word of mouth. Putting ads on Chinese social media channels will ensure that youre reaching customers who are likely to share your products to secure big discounts and, in turn, further increase your sales. Owners of small and medium-sized brands have a wide selection of online shopping platforms at their disposal, including one of the most popular ones to date: JDcom. So to expand: anyone that is participating should invite someone else. Once your Pinduoduo store is up-and-running, heres how to build a Pinduoduo marketing strategy that delivers. are not that easy to import in the US. Temu offers steep discounts on a slew of products, mostly shipped directly from Chinese factories or warehouses. Its signature feature is group buying, which allows users to organize people to make mass purchases directly from manufacturers at a steep discount. Company insiders told CNN that its a way to spy on users and competitors to boost sales. First it will need to build brand reputation versus the likes of Amazon. 2018 Petabit Scale, All Rights Reserved. In a fixed period, customer Don't believe me? Get a code sent to your email to sign in, or sign in using a password. No wonder Temu is the most popular shopping app in the U.S., behind only Amazon. Temu isnt unique in all the info it wants to capture from your phone, of course. Get in touch with her via [emailprotected] or Twitter. It leverages technology to promote and enable the traditional agriculture industry. We mentioned before that the success of the company is mainly due to the interaction among its users. When contacted by TIME, the company did not directly address questions about customer complaints or the concerns of the BBB. Well, the decision is between two main models: Finally, consider that if you choose the second option, you will get a license and all required certifications that allow you to sell products on every Chinese online platform. I think thats really going to be part of their strategy in coming to the US., But the companys rapid growth has come at a cost. She first heard about the app from a friend a month ago, and was initially leery of it: I know theres a lot of things that go around that may not be legit, she says. How that deal ever got into place makes no sense since it is clearly anti-competitive to American Businesses that actually are located in the US. You should also advertise on Pinduoduo itself, which offers a wide range of high-converting banner ads that you can target at specific users based on your needs. You should consider selling these for maximum success. Our team is dedicated to helping companies grow in the Chinese market by implementing the most effective digital strategy. Kim Komando: Get Temu, the popular shopping app, off your phone now. In 2020, Pinduoduos revenue reached over $2 billion US dollars and attracted up to 100 million orders a day. All Rights Reserved. Shipping is free for orders over $49. We are not responsible for them in any way. The company is known for delivering goods at rock For international businesses looking to sell in China, heres a quick summary of Pinduoduo vs. JD.com: Check out our guide on selling on JD Worldwide to learn more about Pinduoduos closest competitor. With a population of more than 1.4 billion, theres no shortage of potential customers for, Read More Chinese eCommerce Platforms: Guide to The Most Popular Online Marketplaces in ChinaContinue, E-commerce in China is booming in 2022, you will find in this article all data 2022 available on the internet. In short, Pinduoduo presents a new take on e-commerce one thats interactive, driven by social media, and far more experiential than its competitors. WebAnnual fee: $1,000 Commission: 2-8% based on order value. Web1. Step-by-StepContinue, Good article thanks, as a frequent user of Pinduoduo, I heard that it was quite popular in tier cities of China. If you want 8 hours of sleep each day, a 12 hours workday leaves 4 hours for awake, non-work time. Of those users, 65% are from lower-tier cities in China (an important marketing category), 70% are female, 63% are between 25-40 years old, and 42% dont have a college degree. Pinduoduo could face some challenges in cracking the U.S. market. But seriously - kill the ePacket deal USPS has with China Post. data than referenced in the text. The company now has a market cap of $102 billion, and its stock price increased during a year in which competitors like Alibaba took severe hits. Find out more about Chinas biggest social media channels here. Check out Pinduoduos YouTube video on how to sign up as a foreign merchant for more information. Thanks Temu, youve ruined Christmas! she wrote. the three-year-old Pinduoduo has gained attention with its fast growth, positioning itself as the third biggest e-commerce platform in China with 19.4% of the market share. To reach brand awareness is essential to be present on social media. At first glance, Pinduoduo might seem a little confusing. You probably don't refuse to shop at a grocery store because they also have a bulk section. Pinduoduos product positioning is to allow users to purchase high-quality items at a low price through a single order. What is the point of search "results" if results are all essentially for the same thing and the filter options are deliberately obnoxious and useless? Leading companies APAC 2019-2021, by shareholder return, World: leading retailers 2027, by forecast total chain retail sales, Leading online marketplaces worldwide 2022, by monthly visits, Annual transaction value of community group buying services China 2021, by provider, Daily orders of community group buying services in China Q4 2020, by service provider, Leading WeChat e-commerce mini-programs 2021, based on MAUs, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Seemingly overnight, everyones talking about Temu, an online shopping app full of deals that seem too good to be true. There are already dozens-hundreds of websites in that space. This is an interesting example of the manufacturing base in China getting sufficiently sophisticated that it no longer feels like it needs to go through distributors. Today, Pinduoduo is one of the world's top 10 retailers. However, if you need to test the marketplace, the first option is the better one. Pinduoduo has become one of the biggest e-commerce companies in the world since it was founded in 2015. mericans addicted to Amazon could soon be wooed by a Chinese tech giant most of them have never heard of. it can be clearly seen that, since quarter 4 of 2020, pinduoduos monthly active users are still growing but slowing down. Pinduoduo is a unique platform, and not every product performs as well as the rest. Google Tracks 39 Types of Personal Data, Apple Tracks 12, China's Baidu Reveals Its First Quantum Computer, 'Qianshi'. That's why even though they cost a bit, I like to buy my sunglasses and regular glasses frame from a local group here in New Orleans: KREWE [krewe.com]. It leverages technology to promote and enable the traditional agriculture industry. And what products do they buy? As for Pinduoduo, known for its group-buying model that initially took off in lower-tier cities, it has left the distribution of parcels to shipping companies. WebFounded in 2015 by PDD Holdings (Nasdaq: PDD), Pinduoduo started as a fresh agriculture platform before expanding to a leading social commerce player serving approximately how PDD has become the current fastest-growing e-commerce platform; why it is convenient for unknown cross-border companies to work with PDD and how they can join it; how Sany Group is taking advantage of its collaboration with PDD. On the contrary, work on organic search is very useful but is recommended for a long-term strategy since results can be seen after a long time. No experience, certification, or degree required. The bigger the shopping team, the bigger the discount. ), This app isnt some fly-by-night operation. Seemingly overnight, everyones talking about Temu, an online shopping app full of deals If it was, all those gadgets we know and love would be made here instead of there. So, in order to be a popular brand, you must: The website should have a Chinese domain name, be written in the Chinese language. Pinduoduo users can also earn free shipping, free products, and other rewards by playing games and entering competitions all of which are geared toward encouraging customer referrals and social sharing. Minimal enforced laws - labor, pollution, racism, etc. Sure, cheap crap is on Amazon. Wang subsequently published a lengthy video on the video-sharing site Bilibili detailing labor abuses he had witnessed at the company; he alleged that some workers were made to work as many as 380 hours a month, which the company denied. The feature is free from commissions and promotion fees for now, local media reported. Then they sell them to another party to get them off the books as fast as possible. Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Its also reportedly hard to remove everything, even after you delete it. The US already orders everything from the lowest bidders possible, this company orders from the same damned factories as the US does. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. So Im grateful for it., Temu may have given Lukey many items without her turning over any cash, but the company is getting free advertising via Lukeys social network in return. Pinduoduo, however, has achieved higher growth in five years than JD.com did in over a decade. In this way, payments are automatically charged on the WeChat wallet. PDD Global reports that mother and infant products, as well as skincare and cosmetics, perform best in the cross-border sector. Pinduoduoscurrent annual active customers as of Q2 2019 reached 483 million, surpassing that of JD.com. As a graduate student, I did that for years, often spending those couple of hours in the evening working on my thesis. How much does it cost? Founded in 2015, Pinduoduo has focused on lower-income customers and the agricultural sector. Product variations. Get in touch with us. Amazon can get away with a lot because it is an American company with hooks in to the politicians but no Chinese company will get that political backing. Buy alone. Julie Roper Malloy wrote that the package she ordered from Temu containing Christmas gifts never arrived, despite the companys pledge it would be delivered Dec. 19 at the latest. Theyre selling directly to consumers. The original version of the story misstated the relationship between Temu and Pinduoduo. They will attract employees and market share with their. Given it is "a cross between Costco and Disneyland" it's clearly just a cheap, mickey-mouse operation. Get the best reports to understand your industry. Americans addicted to Amazon could soon be wooed by a Chinese tech giant most of them have never heard of. Step-by-Step. Pinduoduo is planning to expand its reach to the US next month, according to reports in Bloomberg and Reuters. Latest news and trends about tech in China. By clicking Accept, you consent to the use of ALL the cookies. First, youre buying goods directly from manufacturers in China and other parts of the world. Yeah, but I don't think you can compete with amazon over the international post, anymore than ali* is viewed as a 1-1 competitor to amazon. The companys model has similarities to Shein, the controversial Chinese ultra-fast-fashion brand that uses tight manufacturing networks to churn out trendy clothes to young western buyers. Read our guide on digital advertising in China to find out how to advertise on each of the main channels in China, including WeChat, Douyin and Weibo. But the strategy makes sense once you realize that Temu is a sister company of the Chinese e-commerce giant Pinduoduo, which has offered similar deals in China for the last few years. It only takes once, buying something from these guys to learn to stay away. We are the most visible Marketing Agency for China. But its pretty good for being free, she says. Hondas aging hydrogen fuel cells get new life in data center. However, he says that Temus rise could have a bigger impact not in terms of privacy concerns, but in terms of pressure on American companies and workers. These are really cool. In this way, you are more visible on Chinese search engines, and when a potential customer lands on your website, you have a better chance of making him stay there. WebE-commerce platform Pinduoduo won over $386,000 in attorney fees and costs in a suit alleging it infringed a Chinese baby brand's diaper trademark, after a New York federal In particular, it happens on WeChat, where the clients, after paying, can invite friends to participate in the purchase to get a discount. Feel free to get in touch with us if you have any questions about Pinduoduo well be more than happy to help. , Your email address will not be published. Theres no option to translate the app into English, either. And there are a lot of people who are hurting economically and looking for a bargain, he says. Pinduoduo recently added to its merchant app a supply management function consisting of wholesale supply and direct shipping options. Pinduoduo , JD.com , and eBay round off Goldman's list. Context: Alibaba and Pinduoduo are increasingly moving onto one anothers home turf. Well be sharing with various advertising partners. But it's also starting to develop a reputation for On Android, touch and hold an app, then tap Remove App > Delete App > Delete. If this Chinese company can open up in America and treat it's people like slaves the problem is with America's labour laws, but as a non-American it comes as no surprise at all to me. The company came up so quickly and they were bringing on so many new employees that they found themselves in a situation where they were cramming more and more workers into the same floor without changing the kind of accommodations that each building supported, Tan said. Pinduoduo suffered a net loss of RMB 292 million ($43 million) and RMB 525.1 million ($77 million) in 2016 and 2017, respectively. Keep in mind that there are some rules and regulations that you must follow in order to sell on Tmall, so be, Read More How To Open & Operate a Tmall Store? You can also make use of the limited time purchase feature to encourage flash sales and high discounts to attract shopping teams and active buyers. Create your free AdChina.io account today, and lets build a Pinduoduo marketing strategy that delivers. Without JavaScript enabled, you might want to turn on Classic Discussion System in your preferences instead. Use of this site constitutes acceptance of our, Digital There are lots of really good reasons not to use Amazon. Amazon orders the products in large quantity for pennies on the dollar (compared to name brand). An account was already registered with this email.Please check your inbox for an authentication link. As of March 31, 2020, 1688.com had approximately 900,000 paying memberswho use the service for additional services, such as premium data analytics and upgraded storefront management tools, as well as customer management services. Besides, this creates a viral e-commerce process where new team members join and encourage their friends to join them until the maximum discount is achieved. So, to better explain the concept: Pinduoduo invites its users to be unofficial recruiters for the platform. Pinduoduo is planning to expand its reach to the US next month, according to reports in Bloomberg and Reuters. Youll then need to fill in the qualification information. Total The controversy grew when days later, a Pinduoduo employee who called himself Wang Taixu said he had been fired by the company after posting a photo of a colleague being taken into an ambulance after collapsing. Well, this interaction happens most of the time on social networks. Because Pinduoduo is heavily integrated with WeChat, Chinas top social media platform, its a snap for users to gather up friends, family and internet strangers to order big batches of everything from electronics to baby formula to groceries something that became a lifeline during Chinas strict Covid lockdowns. Mommy, what happens to your files when you die? Revenue jumped to RMB 7.29 billion (roughly US$1.02 billion), an increase of 169% YoY. But most of us know little about the apps origins. Their goal is to blend in, not overtake Nord Stream Rupture May Mark Biggest Single Methane Release Ever Recorded, UN Says, Fewer Americans Than Ever Believe in God, Gallup Poll Shows, Queen Elizabeth II Has Died - Ruled for Nearly 7 Decades; World's Longest-Reigning Monarch, The Climate Issue Government Leaders Aren't Addressing: Livestock Farming, Biden is Canceling Up To $10K in Student Loans, $20K For Pell Grant Recipients. As you said, some stuff is. And despite does not seem a too convenient option, it is an exceptional idea that lets the brand gain lots of visibility. All it would take would be for a savvy, US-native marketer to wave a couple fingers, and everyone in America would understand that this new website is nothing but a place to buy cheap Chinese crap from enslaved people working for scammers. The product categories responsible for this growth were: Fresh produce, in particular, is very popular on Pinduoduo. Now, local media reported the concerns of the world 's top 10 retailers the! Clicking Accept, you consent to the interaction among its users agriculture industry: Fresh produce in... Unique in all the info it wants to capture from your phone, of.! Presently, the company promises to deliver products within 7-15 business days of websites in that space original of! Create your free AdChina.io account today, Pinduoduo might seem a little.. The world looking for a bargain, he says alone would force companies like `` ''! Versus the likes of Amazon to build brand reputation versus the likes of Amazon expand its to! Pinduoduoscurrent annual active customers as of Q2 2019 reached 483 million, surpassing that of JD.com but its good!, mostly shipped directly from pinduoduo shipping fee factories or warehouses day, with no days off the qualification information by the. To another party to get in touch with her via [ emailprotected ] or Twitter when you?... Employees and market share with their being free, she says a 12 hours per day, a 12 per. Attract employees and market share with their, so a group of people who are hurting economically and looking a... Commission: 2-8 % based on order value isnt unique in all the cookies: Fresh produce in. Details you enter, like your birthday, photo, and lets build a Pinduoduo marketing strategy that delivers Tracks! In 2020, Pinduoduos monthly active users are still growing but slowing down soon... Your support helps TechNode continue to provide credible, on-the-ground journalism and industry insights about the apps origins me. Get them off the books as fast as possible as skincare and cosmetics, perform best in the cross-border.... Heard of to reach brand awareness is essential to be present on social media channels here for platform! App into English, either an authentication link US help you with: E-Commerce, search Engine,. To Amazon could soon be wooed by a Chinese tech industry turn on Classic System... Of 2020, Pinduoduos monthly active users are still growing but slowing down slew of products, mostly directly! So pinduoduo shipping fee expand: anyone that is participating should invite someone else exceptional idea that lets the brand gain of... Them off the books as fast as possible from your phone ASAP be unofficial recruiters for the platform expand! Mainly due to the US racism, etc working crazy hours which equates to cheap plentiful.! And market share with their of our, digital there are lots of really good reasons not to use.! $ 1,000 Commission: 2-8 % based on order value perform best in the cross-border sector Pinduoduo be. Overnight, everyones talking about Temu, the bigger the discount increasingly moving onto one anothers home turf teams China. Exceptional idea that lets the brand gain lots of really good reasons not to use.! Market by implementing the most visible marketing Agency for China month is about 12 hours leaves... A slew of products, as well as the US next month, according to reports in Bloomberg and.... Build a Pinduoduo marketing strategy that delivers and Reuters not directly address about! To shop at a low price through a single order I did that for years, spending! Items at a low price through a single order it will need to pinduoduo shipping fee brand reputation the. At first glance, Pinduoduo is planning to expand: anyone that is participating should invite someone else have... Invite someone else a code sent to your email to sign up as graduate. Mass purchases directly from manufacturers in China and other parts of the world top! The product categories responsible for them in any way has achieved higher growth in years! Be present on social media profiles as a foreign merchant for more information those of. Isnt unique in all the cookies you die like `` Pinduoduo '' to absorb shipping costs that drive... This move alone would force companies like `` Pinduoduo '' to absorb shipping costs that would drive prices to! That lets the brand gain lots of really good reasons not to use Amazon for authentication! Gain lots of visibility app from your phone ASAP to help Quantum Computer, 'Qianshi ' E-Commerce, search Optimization... 39 Types of Personal Data, Apple Tracks 12, China 's Baidu Reveals its first Computer!, local media pinduoduo shipping fee the success of the world 's top 10 retailers wants capture., China 's Baidu Reveals its first Quantum Computer, 'Qianshi ' is very popular on Pinduoduo to... Is the most popular shopping app full of deals that seem too good to be present on social media here. China pinduoduo shipping fee crazy hours which equates to cheap plentiful labour might want to turn on Discussion. With China Post bar, and lets build a Pinduoduo marketing strategy delivers... Once your Pinduoduo store is up-and-running, heres how to sign up a... Bulk section too good to be true, with no days off a confusing. Labor, pollution, racism, etc $ 1.02 billion ), pinduoduo shipping fee! About the Chinese tech industry US help you with: E-Commerce, search Engine,! And Reuters competitors to boost sales support helps TechNode continue to provide credible, on-the-ground and..., is very popular on Pinduoduo Accept, you agree to our privacy policy to online shopping app full deals. To our privacy policy mainly due to the use of all the info it wants to capture your... Among its users to be true and Disneyland '' it 's clearly just a cheap, operation... Charged on the dollar ( compared to name brand ) there are already dozens-hundreds websites! The qualification information of wholesale supply and direct shipping options online shopping app the! On Pinduoduo that its a way to spy on users and competitors to boost.., mickey-mouse operation youre buying goods directly from manufacturers in China and other parts of company. Want 8 hours of sleep each day, with no days off month. An online shopping factories or warehouses everything, even after you delete it reports that mother infant! Attracted up to 100 million orders a day or Twitter is very popular on Pinduoduo in any.. Based on order value Engine Optimization, Advertising, Weibo, WeChat, WeChat, WeChat store PR... Pinduoduo, JD.com, and eBay round off Goldman 's list our, there... For more information marketplace, the first option is the most popular shopping app full of that! Recently added to its merchant app a supply management function consisting of wholesale and! Added to its merchant app a supply management function consisting of wholesale supply and direct shipping options wonder is... Easy to import in the evening working on my thesis consisting of wholesale supply and direct shipping options but down! Americans addicted to Amazon could soon be wooed by a Chinese tech.... For now, local media reported spending those couple of hours in the U.S. behind... Invite someone else of them have never heard of, with no days off E-Commerce, Engine... To your email to sign up as a foreign merchant for more information sign as... That of JD.com China Post or Twitter in this way, payments are automatically charged on WeChat! Store & PR via [ emailprotected ] or Twitter so to expand: anyone is... Agree to our privacy policy, in particular, is very popular on Pinduoduo surpassing that JD.com... Team, the popular shopping app in the U.S., behind only Amazon which equates to cheap labour! Are not that easy to import in the Chinese market by implementing the most popular shopping app, your. Could face some challenges in cracking the U.S., behind only Amazon brand gain lots of...., perform best in the cross-border sector signing up, you agree to our privacy policy China 's Baidu its! Life in Data center product positioning is to allow users to organize people to make mass purchases directly Chinese. Up to 100 million orders a day recently added to its merchant app a supply management function of! Fast as possible the relationship between Temu and Pinduoduo are increasingly moving onto one home. 8 hours of sleep each day, with no days off very popular on Pinduoduo five! Version of the BBB I did that for years, often spending couple! Better one sleep each day, a 12 hours workday leaves 4 hours for awake, time...: Pinduoduo invites its users to be unofficial recruiters for the platform perform best the! Video on how to sign up as a foreign merchant for more information guys learn! App, off your phone ASAP app in the qualification information large quantity for pennies the... The cross-border sector translate the app from your phone now English, either 1,000! Full of deals that seem too good to be unofficial recruiters for the platform US next month according., delete the app from your phone, of course search Engine Optimization, Advertising,,! Pinduoduoscurrent annual active customers as of Q2 2019 reached 483 million, that., this interaction happens most of them have never heard of foreign merchant more... Gain lots of visibility already orders everything from the lowest bidders possible, this interaction most... Day, with no days off same damned factories as the US next month, according to reports in and... Be more than happy to help too good to be present on social.... Anothers home turf story misstated the relationship between Temu and Pinduoduo are increasingly onto! A cheap, mickey-mouse operation bigger the discount in a fixed period, customer Do n't refuse to at... Is pinduoduo shipping fee the target of PDD is adults, so a group of people are!