Improving business portfolio management of Nikon Corp. 3. Therefore this could create a threat to Nikon, reducing the growth of its share in camera market. Strong . Nikon is one of the best semiconductor equipment suppliers in the world. Nikon Inc. is a company that manages a group of related businesses which are mostly associated with photography or equipment. SWOT analysis . Free resources to assist you with your university studies! The content on MBA Skool has been created for educational & academic purpose only. Weaknesses. For Nikon, this does not constitute a problem as most of its users are professional photographers. This makes them appear to be trying to preserve their youth instead of embracing their maturity and experience, and doesnt show them in the best light. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward. can be threats. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. The range of camera produced by this company since its existence is included in Appendix 1. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Enhanced SWOT Analysis (+ US$ 75.00) PESTEL Analysis (+ US$ 150.00) IFE, EFE, IE Matrices (+ US$ 125.00) Porter Five Forces Analysis (+ US$ 75.00) VRIO Analysis (+ US$ 175.00) Special Bundle, including all types of analyses (+ US$ 500.00) Here we will be doing an In-Depth SWOT Analysis of Nikon. The companys high market occupancy is therefore a competitive advantage, allowing it to capture more market grounds. Some key weaknesses of Nikon are as follows: Opportunities refer to those avenues in the businesss environment on which it can capitalize to increase its returns. According to Datamonitor (2010), social responsibility in these countries is developing very fast, enhancing the education of the population. The SWOT analysis for Canon is presented below in a matrix followed by a detailed analysis report: Strengths. The SWOT Analysis is a useful methodological tool to analyze companies and arrive at a logical . Leveraging brand recognition in new segments. Nikon Corporation - Strategy, SWOT and Corporate Finance ReportSummaryNikon Corporation - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. Strong workforce 3. SWOT analysis of Nikon Corp. can be done for the following purposes - 1. According to Drucker (1973), the corporate objectives of an organisation should include the following eight items: Regarding Nikon, the corporate objectives are in line to that specified by Drucker (1973) as it covers all the eight items. In FY2019, the company spent JPY62.424 million on R&D initiatives, compared to JPY58.655 million for FY2018. Nikon Corp. (7731) is listed on Tokyo stock exchange. Professionals, such as those in our target market,often have business needs for quality photos and have acquired a taste for them. Businesses might perform this analysis for a product, team, organization, leadership or other entities. With the Digital Marketing Courses Across The World, Digital Marketing Courses in Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, In our previous blog, we did a Detailed SWOT Analysis of. - Are there people extremely critical to organization that can tilt the balance between strengths and weaknesses of the company. MEtA and CSR are also two options that have been considered by Nikon to strengthen this relationship of trust with all their stakeholders. The frequency of conducting SWOT analysis in Technology sector depends upon the objectives of the company and rate of change in the Technology sector and Scientific & Technical Instr. - Provide proper weightage to the various factors that drive Nikon Corp. topline and bottomline growth. SWOT analysis can still help managers at Nikon Corp. to work out the pros and cons of new project, initial viability and long term scope keeping in the competitors strategy and macro environment development. Medical imaging is a growing opportunity for businesses in the imaging industry and therell be a surge in demands for equipment in medical imaging for support, diagnosis, research, and training. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. - Customer preferences are fast changing - Driven by rising disposable incomes, easy access to information, and fast adoption of technological products, customers today are more willing to experiment / try new products in the market. In the digital camera market, it accounted for 40% of unit batched for digital single-lens reflex (DSLR) cameras. Nikon established an R&D division. Dependence on particular products and businesses. This time, we will delve into the SWOT Analysis of Sony Corporation in full depth. Do you have a 2:1 degree or higher? According to Datamonitor (2008), the company also accounted for 25% of the instrument products sales and 27% in the precision equipment sector. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. This is primarily driven by emerging market and increase in household income levels. There are 74,836 families. Consumers generally engage professional portrait photographers when the photos will be viewed outside the family and when quality matters. However, it lacks in improving its marketing with time. Wherever, the skills needed do not form part of their competencies, Nikon make acquisitions and merges with other leading companies as well as leveraging of synergy is used to strengthen its core competencies and organisational capabilities. Professionals are, almost by definition, college graduates. Study for free with our range of university lectures! The first stage in doing a Nike SWOT analysis is to have a thorough understanding of the brand. These are families who are generally without the means to hire professional photographers on a regular basis. Nikon Corp. is involved in the manufacturing and sale of optical instruments. My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute. December, 2021 The demand for LCD screens is expected to grow in the long term. You will generally find me online at the Marketing91 Academy. They also produce lenses, sunglasses, and spectacles. Nike's Strengths - Internal Strategic Factors Strong Brand Awareness and Brand Value- Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Builds organization's strengths. It has also made collaboration with HP for the development of new technological digital imaging system since 2005. In this manner, the different risks shall be considered prior to implementing the changes drastically. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. All members Japanese male 2. Nikon Corporations gross margin for 2021 was 8%, a 484.62% increase from 2020, The gross margin generated by Nikon Corporation in 2020 was 1%, At a -86.02% decrease, Nikon Corporations gross margin of 1% was indexed in 2019, Nikon Corporation generated a gross margin of 9% in 2018, Positive Outlook for Global IT Hardware Market, Foreign Currency Exchange Rate Fluctuations. Nikons biggest strength lies within the main target they have on their core competency which is expertise in imaging technologies. - Defining what skills are essential for the survival of the Nikon Corp. in Scientific & Technical Instr. Key Highlights Nikon, being leader in manufacturing of lenses, has four product segments: The figure below shows the missions of Nikon: The marketing strategy is in line with the corporate strategy of the company as it is currently making its brand image identified with high quality, reliability, and integrity. SWOT Analysis is a proven management framework which enables a brand like Nikon to benchmark its business & performance as compared to the competitors, and make strategic improvements. SWOT Analysis is a proven management framework which enables a brand like Nikon to benchmark its business & performance as compared to the competitors, and make strategic improvements. - First mover advantage in the increasingly crowded market place. In SWOT Analysis of Nikon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. A SWOT analysis is a marketing tool to help businesses identify their strengths, weaknesses, opportunities and threats within an industry. Nikon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. Weaknesses in The SWOT analysis of Nikon Weaknesses are used to refer to areas where the business or the brand needs improvement. This relieved the customers of any special permits that they might need for buying a camera. With the evolution of IT and rapidly changing technologies, Nikon has implemented e-business strategies via the setting up of websites based in USA, Europe and Japan. Specifically, some of their needs include: senior pictures for the high school yearbook, family pictures to send to family members, portraits for business cards, such as for real estate agents, portraits for brochures and annual reports. Most of these photos are low quality but no one cares because only the family views them. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) TOOLS Nikon Canon (SWOT) focusing in developing its market in the Aim to achieve the No. This can lead to a time based SWOT analysis exercise where Nikon Corp. leaders conduct SWOT at a fixed interval and assess what it needs to tinker to achieve the stated goals. Operating losses OPPORTUNITIES 1. industry but also in the wider Technology sector. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Fujifilm is facing in its current business environment. The company has branches in Europe, America and Japan. Managing and eliminating these weaknesses can drive future growth of Nikon Corp.. Project management and feasibility analysis have become more specialized. Thus, they cannot satisfy a market that may give them volumes but instead have to specialize in value. If you like to read such detailed analyses of companies, find more such insightful case studies on our IIDE Knowledge portal. SWOT is also called a situational analysis in business planning because it captures the internal and external factors that make up the business environment of a company . Threats SWOT Weaknesses. - Business Model of Nikon Corp. can be easily imitated by the competitors in the Scientific & Technical Instr. Nikon has faced severe allegations for violation of competition laws that they have even been penalized and fined. From start-ups to market leaders, uncover what they do andhow they do it. However, as more geographic market segments are being targeted for consumers with different cultures, Nikon will have to expand its servers and security for higher volumes of consumers. Threats can be managed but not controlled. During the past years, the world incurred an economic slowdown due to the U.S financial crisis. - Market Leadership Position - Nikon Corp. has a strong market leadership position in the Scientific & Technical Instr. apr. Managers at Nikon Corp. in Scientific & Technical Instr. In SWOT Analysis of Nikon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Let us start with its SWOT Analysis by first looking at the Strengths of Nikon. Euromonitor (2018), "Technology Sector Analysis ", Published in 2018. Establish cooperative agreements with other company THREATS 1. SWOT Analysis of Nikon: Strengths of Nikon 1. For Nikon, the SWOT analysis is tabulated below: Table 2: SWOT Analysis Strength Opportunities High market occupancy Major advancement in R&D and new technology Healthy monetary situation High brand name Increasing market trend in LCD and DSLR cameras Healthcare products are becoming more demanding Weaknesses Threats High stock levels of products Strengths are the firm's capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace. Opportunities in The SWOT analysis of Nikon, SWOT analysis of Aquaguard Aquaguard SWOT analysis, SWOT analysis of Absolut Vodka Absolut SWOT analysis, SWOT analysis of Nivea Nivea SWOT analysis, SWOT analysis of Pantene Pantene SWOT analysis, SWOT analysis of Zara Zara SWOT analysis, SWOT analysis of Duracell Duracell SWOT analysis, SWOT Analysis of Easy Jet Easy Jet SWOT Analysis, SWOT Analysis of Rado Rado SWOT Analysis, SWOT Analysis of Timex Timex Fashion Watch SWOT Analysis, What is MIS? Investing into R&D to thwart Technology industry disruptors. According to a research done by Harvard Business School more than 75% of the managers in strategy department had used SWOT analysis for the purpose of strategic analysis. In the first instance it will focus to make this new camera the preferred brand of 18-50 years professional photographers in Japan by year 2012. Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis. Maximize its response to opportunities. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. A SWOT diagram analyzes a project or business venture by focusing on each of these . Required fields are marked *. Though not over the highest Nikon has always been focused on maintaining a positive relationship with its stakeholders. Nikon D800E Digital SLR Camera is one of the most recent to be released and comes with the following feature: "new Nikon FX-format CMOS image sensor and effective pixel count of 37 -million pixels, hence clearer images"(Amazon, 2012, p. 2 . SWOT Analysis is a strategic methodology to analyze the - Strengths & Weaknesses that Nikon Corp. possess, and Opportunities & Threats that the organization faces because of competitive and macro-economic factors prevalent in Japan. As a developer of LCD steppers and scanners, the company will be in a situation where manufacturing of multi-lens projection optical system, requiring an adaptor for larger glass plates, will not be a problem. In the short term SWOT is an effective tool to improve business processes, part of business, or both together. High quality of product 2. SWOT ANALYSIS STRENGTH 1. On the other hand, it . industry. industry. Nikon Swot Analysis: Company: Nikon CEO: Toshikazu Umatate Year founded: July 25, 1917 Head quarter: Tokyo, Japan. They can grow in the market with the help of high market potential for optical technologies and growth opportunities in the medical imaging market. Data from their annual report indicates increasing cash and declining debt. Following are some of the products that Nikon provides: Nikon has to face large competition in its industry to retain its position in the market. Performing a SWOT analysis will feel different from anything you've done, so you may feel confused about how to start. Within the area where Nikon operated for a corporation to achieve success, it must have high innovation speed also as iteration speed. Some of the competitors for Nikon include matrix metering and color recognition, optical VR, processing chain bandwidth amongst others. With a workforce of about 26,125 employees, based in Japan, Nikon Corporation has been one of the most reputable company involved in imaging products (56.9%), precision equipment (33.2%), instruments (7.8%) and others (2.7%). Additionally, in terms of social awareness, Nikon is already working on CSR to promote its brand. Its swoosh symbol is easily recognized by everyone. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company.Key HighlightsNikon Corporation (Nikon or 'the company') is a manufacturer, distributor and marketer of optical instruments. View the full answer. Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. A SWOT analysis is a technique that is used in strategic planning. While simple, a SWOT analysis is a . Nikon has the best cameras in the market that suit everyday use. - Trade Relation between US and China can affect Nikon Corp. growth plans - This can lead to full scale trade war which can hamper the potential of Nikon Corp. to expand operations in China. 2022 - heden1 jaar 1 maand. With these collaborations between different companies, Nikon is working on deriving synergies between different businesses. It can help the management of the organization to optimize performance, look for new opportunities, manage competition, maximize return on resources employed, and minimization of various business and policy making risks. | Published by: MarketLine Direct competitors for Nikon in the imaging products are Sony, Canon, Panasonic, Samsung, Olympus and Kodak. SWOT analysis using SWOT diagrams or matrices is a key part of any business planning or analysis. Thus to keep them attracted to the company they provide them with different products. Research and development (R&D), which focuses on optical and precision measurement and manufacturing as well as image processing, material, and software technologies, is strong support for Nikon. In a SWOT analysis, a project's (or product's) strengths and weaknesses are internal factors. An operating margin of 12% was generated in 2018 by Nikon Corporation. Photo studios have mostly switched to digital format because it also allows for easy processing and manipulation. They are also most likely to have the means and taste to want professional photos for their families, as well. The following table and graph give the breakdown in demographic terms. 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