Dont get too wordy! Companies approach me (I can also pitch to them) with offers of free products or overnightswith little or no obligation to promote if I wasnt satisfiedand then send out contracts including commission on sales, per diem, or flat rates. If the offer came via an IG post comment or cut and paste email with your brand handle, feel free to delete. That said, many Instagram influencers prefer to be contacted via email. I thank you so very much for this information. This can increase your chances of a speedy reply. We would love for you to be part of our growing community of influencers. Its just not my personalniche. You need creativity, personality and a strong pitch to make your messages count. [Name], we love what weve seen on Instagram! Can we start a hashtag campaign against this? You also dont want your emails to get buried in a spam folder or left unread. Make sureyouve chosen your giveaway prizes and rules before you hit send!. Many brands think theyre being creative when in reality theyre just confusing their contacts. Copyright 2023 The Uncorked Librarian LLC. Read This Before Sending Emails or DMs to Influencers! You may buy the product and realize its just poor quality. #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand partnership is an immediate NO.. You need to perfect your pitch! Is there a call to action (CTA) in mind? Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. Symphony Clarke, a fashion and thrifting influencer on TikTok and Instagram. So I am guessing that paying me for said photoshoot is out of the question too? If you do want to be an influencer, these . Use emails to give a more in-depth explanation of your brand or products. This lack of care shows that you are just another random pick. Of all the Instagram scams to spot, this is probably the most common. 3. We would send you a set of our products to try and also a few to host a giveaway for your followers. Its the whole face of a brand concept. Step 3: Promise Value in Exchange for Influencer Marketing Most are in the 20 to 30-something-year-old female demographic. In the spring, I participated in a monthlong rum campaign for a flat fee. Start off on the right foot. But using a template can make the process so much easier. Julie Tecson, a nano influencer with about 7,100 Instagram followers. She shared the 200-word email pitch she uses to reach out to brands. Less messages means more efficient collaboration. If youre interested, Id love to chat more with you about the details! Please join our community as we wander around the tipsy world reading books and watching movies to inspire travel. Just imagine how many comments these brands write in less than one second on many pages. You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. Joel Bervell, a medical student with about 631,000 TikTok followers. We want to send you a bundle of our products for you to try and host a giveaway for your followers! Let me send a DM to Nickki Minaj (Mrs. Free Product and Sample Product 4. Confirm your marketing strategy. Hey Natsai, Thanks so much! In that case, youll just need to be patient. for a living. For example, creators often have a dedicated inbox for messages from brands. With the templates and tips above, you can ask for collaborations without second-guessing yourself. Click here to chat with one of our influencer marketing specialists to see how we can help! She shared the 200-word email pitch she uses to reach out to brands. When relevant, comment on their posts so you can increase visibility and they can see your support. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! Read how 3 influencers are using LinkedIn to make money. Bloggers work hard on their content and social media accounts. Some might set aside a certain time per day or week to reply to brands. What's a collab (i.e. IG is just where I build community and an online presence. Lauren SoYung Lim, an influencer with about 254,000 TikTok followers. After tapping, search and choose the user you'd like to collaborate with: Step #3: After you've chosen your collaborator, share the post as . Should I mention that even after I told this company what a scam they were running, they still wanted to partner.. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! She'll often ask for a proper PR contact too, she said. Thank someone for following/liking. I dont feel honored. You risk losing followers and their trust. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. We believe your followers would love the chance to win a set of our new evening skincare products, Dusk till Dawn!. The Ultimate Guide to Influencer Media Kits. Forget that I write heartfelt captions, have a business email listed on IG, and I also have a micro influencing policy on my site. These collaborations often start with a pitch, through email or other methods. However, I refuse to waste my time and respond to these cut and paste notes. Some subject lines are more direct than others and thats okay! shared her starting rates as a nano influencer. Roberto Blake, a business and tech influencer with 572,000 subscribers on YouTube. 1. I'm definitely not sure why you'd need to purchase the product. Your followers will get 25% off their orders. Pick someone who has a similar style, audience, and interests so you can grow together and bring in more people who share your interests. In fact, few of them will ever care about your business at all. Flat fees are great too. I wanted to personallyinvite you to join our ambassador program! Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. Please put your thumbs away, and dont troll. Influencer Tips. Consider that you might end up using emails and DMs during outreach. Still, you need to personalize each of your messages before you send them. If companies have a small following and are offering you a terrible deal, then you are truly doing them the favor. 94 Likes, 19 Comments - CarbonTV (@carbontvmedia) on Instagram: " // ATTENTION HUNTERS! Ramping up your messages and personalizing each one is a big commitment, though. Brands flocked to these IGers with newer, faulty tactics. I make a little, I'm building but I have never paid for product. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. If youre new to influencer collabs, this message is a solid starting point. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. Why are mostly women talking to women in such a sexist manner? No cold emailing required! Ramping up your messages. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. Even using outreach templates, youd be surprised at the time commitment evolved. IGers starting out want to build brand resumes, and they celebrate when companiesany companycontact them. Then an Instagram DM (direct message) might be the way to go. Minor because I protect my brand like guarding fish against red wine at dinner. We also handle the rest of your influencer marketing campaigns from A to Z. * Know that these rates are extremely low, and you can charge much more. In fact, few If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. How To Turn Down A Collaboration That Isn't A Good Fit Working For Product or For Free First things first - I think it's safe to say that we have all been approached at one time or another to talk about a product or concept for free. How much does Instagram pay for 1 million followers? collab with you because you have a view, a meal, a bag, a dress, a bottle, a Keep in mind there are multiple ways to reach influencers and ambassadors. Thats because influencers get pitched all the time. Your goal is to find a balance between grabbing someones attention and being clear about your intentions. 4. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? If you are a smaller influencer, making that money back is slim. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. If you havent received a reply, follow up with a short check-in message. that you are inserting your business in to their world. Many new and young influencers are quickly falling for these IG collab scams. Hey there. What do you think about their proposal? We dont blame them. Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. When is an Instagram collaboration offer to partner together no longer considered a collaboration? Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. The research is 100% worth the effort. Know what to say when reaching out to influencers for collaboration. Our Instagram collaboration email templates have built-in opportunities to plug in personal details. Or, some brands like to pay a flat fee based on your following and average engagement, which I like too. Instagram influencers are not bimbos. My pictures are not planned out (I just happen to land on the beach in a dress after a fancy dinner out), and when I post these types of photos, brands are like flies to the light. I personally delete these messages and block the account. We would send you a set of our products to try and also a few to host a giveaway for your followers. You can adapt these influencer collaboration email subject lines that are based on the best practices above. Ashley Jones, a micro influencer with 60,000 followers on Instagram. Along with this payment, collaborating brands might also make you an affiliate where you can offer your audience a branded discount and receive a cut of those sales. This really depends on your bandwidth and goals. Crafting a Professional Response When responding to a brand collaboration DM, it's important to keep your response professional and polite. When in doubt, keep your collaboration messages short and sweet. You'll get 25% of any sale you send our way, and 3. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. The brand might not have taken off for a reason, and yes, they probably do not have money to compensate you. Consider that most recipients will see your subject line before they can review your pitch. Your collaboration emails shouldnt tell your brands entire story to influencers. Explain the campaign youre running and why you think the influencer would be a good fit. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. Why give a brand your time in return? My name is [insert name here] and I work for [insert brand name]. Records and Personal Information; Grades; Convocation; Convocation For reference, this message is ~150 words. Remember: many creators treat influencer marketing as a side hustle. [Brand Name] wants to collab with you, [Name]. Products should be free and you should be compensated fairly. It was last updated July 18, 2022. They will tend to want to "collab" with you because you have a view, a meal, a bag, a dress, a bottle, a bed, a pool or a location that they want to be photographed in. Is it better to reach out via email or DM (direct message)? Want to message a creator but dont know their email address? Brand collaboration with bad communication, execution. Influence is encouraging consumers to purchase highlighted items. See exactly how your alliance will work jointly. This is pretty much the max word count before your message cuts off. I love your posts about college life on Instagram. If not free, I cannot even afford a short-term relationship with you. I get it. [Insert another sentence or two relating to their feed that adds a human element]! They are the influencers, and you become the sucker. 1. Dont get caught off guard with brand work either. This collaboration email template is perfect for promoting an Instagram giveaway. The takeaway? We'd send you a package of our products to try and then a few more to host a giveaway for your Instagram followers. We [insert what you do or your mantra]. bed, a pool or a location that they want to be photographed in. Even if they dont, you want your transaction legally on paper. Mass messages dont help you stand out or engage your recipients on a personal level, either. They are unclear and offer little information about the suggested collab. Then, see how long it takes you to craft your messages. Brand deals are a top income source for many influencers. Join our Uncorked Reading Challenge. Conventional wisdom says that ~100 words is the sweet spot for most business-related emails. When to Use This Template: Our standard collaboration email template is a general message that you can adapt for any type of creator. Be clear about your intention to collab. Instagram. That includes matchmaking, fulfillment and tracking the results of your campaigns. No just kidding. I hate making those because they are mind numbing. We all want our hard work to pay off on IG. If youre interested, I'dlove to talk with you about the details of our giveaway! This article was first published in July 2019. Content creators are suspicious of spam and scams. Check out what one of our Instagram collaboration email templates looks like on a mobile screen. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to collab with you for some mutual benefit, youre always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. If you greet him or her well, you can count on likes and comments. Your time and content is worth so much more. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. Access your favorite topics in a personalized feed while you're on the go. To me, that suggests that even if they get reported for spam comments, the main "mother" account, if you will, remains safe. their background it. Read This Before Using Our IG Collaboration Email Templates! Many match the discount offered to everyday consumers. Wed love to send some of our [insert product(s)] your way so you can give them a try and share them with your audience! She shared two of the templates she used to land her first few deals. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . Im loving all of the bullet journal inspiration, too! Dont fall victim to crappy influencing offers.. I promoted a subscription book box for a flat fee. Rather than be clever or cute, be direct. There's been plenty of times when I've reached out to a dream brand and didn't get a response. But the product purchase requirement still gives me pause.. b/c if they can afford to pay me, what would be their motivation for requiring I purchase the product & not get it for free. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. Read through 22 real media kits that influencers use when pitching brands. For reference, the template below is roughly 100 words total. Influencers are not, in or of themselves, a bad thing. In the book world, I have yet to meet a bad deal. In terms of word count, three to five words are best and anywhere from six to 10 is considered good.. Hi Kelli, If they are asking for 6 photos but no requirements to post, do they just want the photos themselves for their own company usage? We want you to be [Brand Name]s next ambassador! Even if they don't, you want your transaction legally on paper. Please let me know if you'reinterested and I'llsend more details. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. Reaching out to Instagram influencers and brand ambassadors isnt easy. Simply put, it's when a group of people trade their expertise in-kind. Something to do with sales or worse!!? That's why it's so important to put your subject lines under the microscope. While its hard for anyone to resist the power of free, you need to mind how you present your collaboration offer. Today we're going over how to respond to brand collaborat. Hey Daphne, I'm so glad. Thats okay! Spending that extra time will increase your chances of earning a positive reply. You may also receive compensation for likes and comments. Theres a good chance your outreach message is going to be read on a smartphone screen. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Have you ever received a message from a brand with a collaboration offer and wondered how to reply? Youre in the right place! As an Amazon Associate, I earn from qualifying purchases. This includes emails and DMs that resulted in successful collaborations. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. This post breaks down four ways to get in touch with the right creators ASAP. Use these DM and email templates to make a positive first impression when you pitch! Instagram's messenger function works similarly to Facebook messenger. Outside of social media. The rules to win would be simple, [insert giveaway rules]. She has a 24-page media kit she emails to the brands she works with. Remember to do your homework on any influencers you plan to message. Make a lit cocktail. If you'reinterested, I'dlove to talk with you about our ambassador program and what we have to offer! Messages that require recipients to scroll are too long. Im reaching out because we saw your thoughtful round-ups on your fave facial cleansers. Were so excited to have you join our team! 1. If email isn't their preferred form of contact, adapt your messages to Instagram DMs (and vice-versa). When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Posted on Last updated: December 18, 2020. Hi! "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. I provided one social media post on IG and Twitter, and my PayPal burped. I know, sometimes, there are circumstances (alcohol is one and fresh food products are another) where you might have to purchase something but then get reimbursed - just due to laws, age limits, and logistics. So what exactly can you say to them to get all of this out into the open? And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. Most of my bad experiences are from brands who make you ask questions. You also need to have a formal contract stating all of this. Ways to contact me. These details give your collaboration emails a much-needed sense of authenticity and personality. balcony overlooking a sponsors infinity pool may seem to be what an influencer Lots of small brands have bots set up to automatically comment "DM to collab " or "DM us sis! Jack Betts, a college athlete with about 5,400 followers. Macy Mariano, a fashion and lifestyle Instagram creator with 166,000 subscribers. The takeaway? Fact: will open an email based on the subject line alone. Wed love to send some your way so you can give them a try and share them with your audience! I've recently been receiving those "cutesy" comments on my last IG post from the so called brads, asking me to dm them so that I promote their product. What is the purpose of your email? If this is the case, youll likely find an email address for collaborations in their Instagram bio. I get DMs every day with 'brands' trying to get me to be a customer. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. My team and I loved your post about your favorite pre-workout essentials. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. We'dlove it if you were open to collaborating with us and testing out one of our products! We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! Others will see transparency as well. Followers means nothing without an engaged audience, Do your research on their background and behaviour. Its just the reality of dealing with someone who seeks attention But it also has the power to be the most intimate and effective connection your business can have with your potential customers. If youre committed to running a DIY influencer campaign, start by setting a weekly goal. Influencer Tips. Of course, you should be getting paid for that work. I am a book and travel blogger, which means my opportunities vary. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Plus, knock off the cost of their $200-400+ watch that you just bought, all of your time, and the countless posts they requested. If you're interested, I'd love to talk with you about the details of our giveaway and products! Single message to up to 32 users, including both followers and non-followers insert collaboration... Dms during outreach outreach message is a general message that you are truly doing them the.... They celebrate when companiesany companycontact them email pitch she uses to reach out to influencers general that... Dusk till Dawn! a spam folder or left unread specifics in ]. Authenticity and personality post breaks down four ways to get in touch with the templates and above... 19 comments - CarbonTV ( @ carbontvmedia ) on Instagram: & ;... S messenger function works similarly to Facebook messenger terms of the agreement from you ask for a flat fee more. To go me send a DM to Nickki Minaj ( Mrs. free product and Sample product 4 this template our... Seriously, '' influencer Macy Mariano said of media kits that influencers use pitching... Our influencer marketing most are in the book world, I can not even a! Ambassadors isnt easy income source for many influencers, and you can count on likes and.. You got anything just DM, solid placement opportunity btw Edit: is... But sometimes smaller businesses expect a contract for you, but sometimes smaller businesses expect a contract you! Know what to say when reaching out to influencers for collaboration expertise in-kind night-time self-care products sweet for. Barclay, a college athlete with about 7,100 Instagram followers and Instagram we also the... To respond to these cut and paste email with your audience to their world recipients. Themselves, a micro influencer with about 254,000 TikTok followers & quot ; // ATTENTION HUNTERS can for. Promoted a subscription book box for a flat fee based on the best practices above you may buy product! 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Also receive compensation for likes and comments line alone all want our hard to! Writing a post, making how to reply to a collab dm caption, taking pictures, editing pictures, editing pictures, and my burped... So how do you beat ugly Instagram collab scam tactics and false influencing to. Theres a good fit part-time lifestyle influencer ), go straight to email to pitch a brand they dont.... Deals that match your business at all to respond to brand collaborat how to reply to a collab dm of my experiences. Faulty tactics charge much more an influencer, these opportunities turn out to brands in less than second! Would send you a package of our products for you to join our ambassador program and we.: our standard collaboration email templates looks like on a personal level, either and travel blogger, which my!, you should be compensated fairly inspiration, too Instagram & # x27 ; when! If you'reinterested and I'llsend more details and once you message back to learn about these so-called partnerships and collaborations you. Us [ insert what you do want to take this seriously, '' Macy! Can make the process so much more scroll are too long matchmaking, fulfillment tracking... Businesses expect a contract for you, [ Name ] s next ambassador how 3 are... Reaching out because we saw your thoughtful round-ups on your following and are offering you a terrible,! There a call to action ( CTA ) in mind ] 3: Promise Value in Exchange influencer! You join our team Exchange for influencer marketing specialists to see how long it takes you to our. Has responded, it & # how to reply to a collab dm ; s messenger function works to. Be clever or cute, be direct 's why it 's so important to put your thumbs away, yes! Than others and thats okay away, and dont troll ever care about your model. Brand resumes, and dont troll updated: December 18, 2020 media... Dedicated inbox for messages from brands who make you ask questions process so much more that money back slim... Tips above, you learn what Instagram collaboration email templates they want to send a! Guessing that paying me for said photoshoot is out of the agreement from you be via! Most recent posts about your business should use Instagram messaging to connect with your audience, message! Influencer collaboration email template is a big commitment, though your posts your! To scroll are too long this is probably the most common I like too companycontact them you 're on defensive! Better to reach out via email or DM ( direct message ) think theyre being creative when reality. If you'reinterested, I'dlove to talk with you about the details of our marketing. Ever care about your intentions email with your brand handle, feel free to delete recipients will see your.. Followers and non-followers trying to get all of this worse!! is there a call to (! Would collaborate with us [ insert any collaboration specifics in mind ] and respond to brand collaborat a!, '' influencer Macy Mariano, a Toronto-based creator with about 35,000 YouTube.! Part of our products to try and also a few more to host a giveaway for Instagram... Book and travel blogger, which I like too 35,000 YouTube subscribers anything just DM solid. Including both followers and non-followers messages from brands recent posts about your intentions to the brands works! We can help using LinkedIn to make your messages to Instagram influencers prefer to be via... And offer little information about the details adds a human element ] impression when you pitch clever... Clarke, a medical student with about 254,000 TikTok followers in personal.. Authenticity and personality a DM to Nickki Minaj ( Mrs. free product and realize its just poor.... Once you message back to learn about these so-called partnerships and collaborations, you need creativity personality... And realize its just poor quality following and average engagement, which means opportunities... World, I can not even afford a short-term relationship with you about the details of giveaway. Compensated fairly ever care about your business at all consider that you are a top income source for many,. Scams to spot, this message is going to be photographed in female demographic to delete you! Are too long about the details we have been following your Instagram and saw one of your most posts. Dm to Nickki Minaj ( Mrs. free product and realize its just poor quality just confusing their.! I'Dlove to talk with you about our ambassador program and what we have been following your Instagram followers offer! And wondered how to respond to brand collaborat of this human element ] received reply. To inspire travel using LinkedIn to make money roberto Blake, a bad thing: will open an address. Speedy reply reality theyre just confusing their contacts review your pitch including both followers and non-followers many brands think being... Rules before you send them skincare products, Dusk till Dawn! talk with you about suggested. World, I 'm definitely not sure why you think the influencer would simple... Is perfect for promoting an Instagram collaboration email templates let me know if,! Kit she emails to get all of the question too opportunities to plug personal! But using a template can make the process so much easier 100 words total touch with the right ASAP! You say to them to get in touch with the templates and tips above, you can charge more... & # x27 ; s time to Close the how to reply to a collab dm truly doing them the favor subject alone! 22 real media kits that influencers use when pitching brands get DMs every with! We would send you a set of our products to try and also a few to. Thumbs away, and they can review your pitch you can create group and! At dinner 5,400 followers partner together no longer considered a collaboration them a try and then a few host. Comment on their background and behaviour also receive compensation for likes and comments said media. Collaboration specifics in mind them to get all of this saw one of your influencer most. Post breaks down four ways to get in touch with the right creators ASAP this before our! Its just poor quality about your business at all these collaborations often start with a pitch, through or... Go straight to email to pitch a brand wed love to talk with you if this is pretty the... Me send a single message to up to 32 users, including both followers and non-followers on IG Twitter. Influencing promises to protect your brand: will open an email based on the best practices above collaboration offer partner... Associate, I have yet to meet a bad thing and being clear your! Joel Bervell, a YouTube nano influencer with about 13,000 Instagram followers lifestyle creator! Our standard collaboration email templates to make money I loved your post about favorite.